SHAPING BRAND IDENTITY, NARRATIVE, + EXPERIENCE
At the intersection of creativity and sustainability, I help organizations and entrepreneurs shape brand identity, stories, and experiences that connect deeply and endure.The two award-winning small businesses that I built from the group up were vehicles for circular product life cycles, community building, and economic growth - particularly for women. I’ve consulted across industries as a product designer, grant writer, and stylist, and developed everything from logos to ambassador speeches to original songs.
Fashion and consumer product design are vehicles for sustainable development and livelihoods.
Working with designers, independent artists and multi-national corporations dedicated to sustainable materials and equitable workforce development contributes to localized economic growth, gender equity, circular supply chains and the expanded use of sustainable materials.
Whether developing ethical brands, designing community-building initiatives, or guiding storytelling for conscious innovation, I approach every project as an opportunity to connect purpose with impact, translating vision into tangible social, environmental, and economic impact.
CORE APPROACHES
Brand Strategy + Identity Development
Building brand platforms that integrate mission, vision, and design — aligning organizational goals with audience connection and market positioning.
Creative Direction + Visual Storytelling
Shaping narratives and creative assets that translate brand purpose into powerful, cohesive, and memorable experiences.
Sustainability Strategy + Initiatives
Advising on ethical sourcing, regenerative practices, sustainable product development, and circular economy principles to build resilient, future-focused brands.
Community + Capacity Building
Leading sustainable arts, design, and entrepreneurship workshops that build creative capacity and community resilience at the local level.
MY SOCIAL IMAPCT BUSINESSES
Wild Mesa Home
Co-Founder, CEO
Building an ecosystem to access to the benefits of traditional partnerships.
COMING SOON
Wild Mesa Workshops
Founder, Creative Director
Produced sustainable arts and design workshops that fostered local entrepreneurship, community-building, and environmental stewardship. In a time of ready-made conveniences and never ending "stuff," Wild Mesa workshops created instead of consumed using thoughtful processes. Our maker workshops reset our brains from the instant gratification of pressing the checkout button to a deeper engagement of tracing a physical thing back to its beginning and connection to nature, experimenting and developing skills and craft along the way.
From 2016-2019 until I moved from Topanga, Wild Mesa Workshops effectively built community and catalyzed local economic growth, particularly for women artists and entrepreneurs.
AFIA
Founder + Creative Director
Launched an ethical fashion line integrating global supply chains, sustainable sourcing, and mission-driven brand storytelling. The first collection of AFIA sold out in three months, won a showcase at New York Fashion Week, and was awarded the Innovation USA by the Ethical Fashion Forum.
At that time, though thankfully no longer a novel concept, showing the humanness and transparency behind products was radical. Our small sustainable fashion community in New York had planted a consideration of labor rights, regenerative textiles, chemical-free dyes, and circular life cycles. In a global market where fast fashion is king and corners are cut to maximize profits, having truly sustainable products - both in their social and environmental impacts - requires innovation and integration at the very core of the business model, government regulation as guardrails, and relentless consumer advocacy.
